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|a 2006284078
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|a OMB
|c OMB
|d BAKER
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| 020 |
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|a 0195678435
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| 082 |
0 |
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|a 659.1
|2 22
|
| 100 |
1 |
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|a Jethwaney, Jaishri N.
|
| 245 |
1 |
0 |
|a Advertising management /
|c Jaishri Jethwaney, Shruti Jain.
|
| 260 |
|
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|a New Delhi, New York :
|b Oxford University Press,
|c 2006
|
| 300 |
|
|
|a xii, 716 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
|
| 541 |
1 |
|
|e 00016414
|
| 650 |
|
0 |
|a Advertising
|x Management.
|
| 650 |
|
0 |
|a Advertising
|z India.
|
| 700 |
1 |
|
|a Jain, Shruti.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 2067
|d 2067
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| 952 |
|
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|d 2009-07-07
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|p 3010016414
|r 2020-02-05
|s 2020-01-27
|t 1
|w 2009-07-07
|y BK
|