$Corporate branding : concept and cases\$

Corporate branding : concept and cases\

Detalles Bibliográficos
Outros autores:	Suresh, K.
Formato:	Libro
Publicado:	Hyderabad,India : ICFAI University press, 2005.
Edición:	1. edition.
Subjects:	Brand name products. Branding (Marketing)
Classic Catalogue:	View this record in Classic Catalogue

Títulos similares

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicado: (2005)

Brands and firebrands : insights from experts /
Publicado: (2003)

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2003)

Branding and communication mix of Transcom Beverages Ltd
por: Arefin, Sajid
Publicado: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
por: Rakibuzzaman, Md.
Publicado: (2019)

Strategic brand management : creating and sustaining brand equity long term /
por: Kapferer, Jean-Noël
Publicado: (1997)

The new strategic brand management : advanced insights and strategic thinking /
por: Kapferer, Jean-Noël
Publicado: (2012)

Services marketing and branding strategies of Englishplz Limited
por: Morshed, Zarif
Publicado: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
por: Bhuiyan, Rafiur Rahman
Publicado: (2019)

Global brand power : leveraging branding for long-term growth /
por: Kahn, Barbara E.
Publicado: (2013)

How branding is changing the landscape of IPDC Finance Limited
por: Rodrigues, Melissa Maria
Publicado: (2022)

Cultural strategy : using innovative ideologies to build breakthrough brands /
por: Holt, Douglas B.
Publicado: (2012)

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2015)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
por: Fahad, Shafayet Ullah
Publicado: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicado: (2010)

Factors affecting derby’s brand equity in Kushtia territory
por: Samonti, Afra Tasnim
Publicado: (2019)

Asiatic 360 and beyond
por: Anwar, Adiba
Publicado: (2018)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
por: Keya, Kaniz Fatema
Publicado: (2024)

The impact of re-branding on the financial aspects of IPDC Finance limited
por: Sakib Ur Rahman, Mohammad
Publicado: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
por: Tasnim, Sarah
Publicado: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
por: Pranto, Mehbub Hossain
Publicado: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
por: Neehal, Saber Hossain
Publicado: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
por: Khan, Nishat Saiara
Publicado: (2020)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
por: Mazumder, Avranil
Publicado: (2024)

Marketing and Brand Communication of SEBL | DX Group
por: Bin Azad, Kazi Zonaid
Publicado: (2023)

Branding across borders : a guide to global brand marketing /
por: Gregory, James R.
Publicado: (2002)

The RACI Matrix and its implications: a case of Unilever
por: Ahmed, Muhtasim Rafid
Publicado: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
por: Ashraf, Zayed
Publicado: (2024)

The procedure of launching brand new homecare products in the country
por: Sikder, Shihab Al Mahmud
Publicado: (2019)

Impact of digital marketing on brand awareness
por: Mahmud, Frahim
Publicado: (2017)

Managing brand equity : capitalizing on the value of a brand name /
por: Aaker, David A.
Publicado: (1991)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
por: Khan, Zahidur Rahim
Publicado: (2023)

Impact of digital marketing on brand awareness
por: Haq, Navid Alvi
Publicado: (2024)

An effective approach to launching a brand in Bangladesh
por: Quader, Fahim
Publicado: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
por: Rakibuzzaman, Md.
Publicado: (2019)

Re-branding of a corporate brand: A case on Meghna Group of Industries
por: Hossain, Md. Mazid
Publicado: (2021)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
por: Rahman, Adrita
Publicado: (2022)

Marketing practice of the brand “Savlon”
por: Aric, MD. Samiul Hasan
Publicado: (2023)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
por: Aurin, Shenjuti Mahmud
Publicado: (2022)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
por: Jahan, Marjana
Publicado: (2023)