Global marketing : foreign entry, local marketing, and global management /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Chicago :
Irwin,
c1997.
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| Collection: | The Irwin series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xx, 716 p. : ill. (some col.), col. maps ; 24 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0256160511 |