Global marketing : foreign entry, local marketing, and global management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1997.
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xx, 716 p. : ill. (some col.), col. maps ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256160511 |