Johansson, J. K. (1997). Global marketing: Foreign entry, local marketing, and global management. Irwin.
Lua i Stíl Chicago (17ú heag.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Chicago: Irwin, 1997.
Lua MLA (8ú heag.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Irwin, 1997.
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