Cita APA (7a ed.)

Johansson, J. K. (1997). Global marketing: Foreign entry, local marketing, and global management. Irwin.

Cita Chicago Style (17a ed.)

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Chicago: Irwin, 1997.

Cita MLA (8a ed.)

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Irwin, 1997.