Global marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Blackwell Business,
1996.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xx, 597 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1557864934 (alk. paper) 1557868298 (pbk. : alk. paper) |