Basic marketing : a global-managerial approach /

Basic marketing : a global-managerial approach /

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Détails bibliographiques
Auteur principal:	Perreault, William D.
Autres auteurs:	McCarthy, E. Jerome (Edmund Jerome)
Format:	Livre
Langue:	English
Publié:	Homewood, IL : Irwin, c1993.
Édition:	Twelve edition
Collection:	The Irwin series in marketing
Sujets:	Marketing > Management. Marketing > United States > Management. Export marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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