Basic marketing : a global-managerial approach /

Basic marketing : a global-managerial approach /

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Homewood, IL : Irwin, c1993.
Edition:Twelve edition
Series:The Irwin series in marketing
Subjects:
Marketing > Management.
Marketing > United States > Management.
Export marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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