Basic marketing : a global-managerial approach /
| 主要作者: | |
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| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Homewood, IL :
Irwin,
c1993.
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| 版: | Twelve edition |
| 叢編: | The Irwin series in marketing
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| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | v, 763, 15, 14 psgrd : color illustrations ; 27 cm. |
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| 參考書目: | Includes bibliographical references (pages 723-760) and indexes. |
| ISBN: | 0256139911 |