Basic marketing : a global-managerial approach /
| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Homewood, IL :
Irwin,
c1993.
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| Editie: | Twelve edition |
| Reeks: | The Irwin series in marketing
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| Onderwerpen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysieke beschrijving: | v, 763, 15, 14 psgrd : color illustrations ; 27 cm. |
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| Bibliografie: | Includes bibliographical references (pages 723-760) and indexes. |
| ISBN: | 0256139911 |