Basic marketing : a global-managerial approach /
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Homewood, IL :
Irwin,
c1993.
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| Édition: | Twelve edition |
| Collection: | The Irwin series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | v, 763, 15, 14 psgrd : color illustrations ; 27 cm. |
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| Bibliographie: | Includes bibliographical references (pages 723-760) and indexes. |
| ISBN: | 0256139911 |