Basic marketing : a global-managerial approach /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1993.
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| Edition: | Twelve edition |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | v, 763, 15, 14 psgrd : color illustrations ; 27 cm. |
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| Bibliography: | Includes bibliographical references (pages 723-760) and indexes. |
| ISBN: | 0256139911 |