Sales forecasting management : a demand management approach /

Detalhes bibliográficos
Autor principal: Mentzer, John T.
Outros Autores: Moon, Mark A., 1955-
Formato: Livro
Idioma:English
Publicado em: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.
Edição:Second edition
Assuntos:
Classic Catalogue: View this record in Classic Catalogue
Sumário:
  • Sales forecasting performance measurement
  • Time series forecasting techniques
  • Regression analysis
  • Qualitative sales forecasting
  • Sales forecasting systems.