Sales forecasting management : a demand management approach /

Manylion Llyfryddiaeth
Prif Awdur: Mentzer, John T.
Awduron Eraill: Moon, Mark A., 1955-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.
Rhifyn:Second edition
Pynciau:
Classic Catalogue: View this record in Classic Catalogue
Tabl Cynhwysion:
  • Sales forecasting performance measurement
  • Time series forecasting techniques
  • Regression analysis
  • Qualitative sales forecasting
  • Sales forecasting systems.