Sales forecasting management : a demand management approach /

Sales forecasting management : a demand management approach /

Détails bibliographiques
Auteur principal:	Mentzer, John T.
Autres auteurs:	Moon, Mark A., 1955-
Format:	Livre
Langue:	English
Publié:	Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.
Édition:	Second edition
Sujets:	Sales forecasting > Management. Marketing research > Management.
Classic Catalogue:	View this record in Classic Catalogue

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