Sales forecasting management : a demand management approach /

Sales forecasting management : a demand management approach /

Podrobná bibliografie
Hlavní autor:	Mentzer, John T.
Další autoři:	Moon, Mark A., 1955-
Médium:	Kniha
Jazyk:	English
Vydáno:	Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.
Vydání:	Second edition
Témata:	Sales forecasting > Management. Marketing research > Management.
Classic Catalogue:	View this record in Classic Catalogue

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