Consumer behavior and managerial decision making /

Consumer behavior and managerial decision making /

Détails bibliographiques
Auteur principal:	Kardes, Frank R.
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. : Prentice Hall;New Delhi, c2002 (reprinted 2003).
Édition:	Second edition
Sujets:	Consumer behavior. Decision making.
Classic Catalogue:	View this record in Classic Catalogue

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