Consumer behavior and managerial decision making /

Consumer behavior and managerial decision making /

Bibliographic Details
Main Author: Kardes, Frank R.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall;New Delhi, c2002 (reprinted 2003).
Edition:Second edition
Subjects:
Consumer behavior.
Decision making.
Classic Catalogue: View this record in Classic Catalogue

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