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|a Kardes, Frank R.
|9 41435
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|a Consumer behavior and managerial decision making /
|c Frank R. Kardes.
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|a Second edition
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|a Upper Saddle River, N.J. :
|b Prentice Hall;New Delhi,
|c c2002 (reprinted 2003).
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|a xviii, 457 pages :
|b illustrations ;
|c 25 cm.
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|a Includes bibliographical references (pages 417-439) and indexes.
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|e 14984
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|a Consumer behavior.
|9 41436
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|a Decision making.
|9 41437
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|a Ayesha Abed Library
|c General Stacks
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