Consumer behavior and managerial decision making /
第一著者: | |
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フォーマット: | 図書 |
言語: | English |
出版事項: |
Upper Saddle River, N.J. :
Prentice Hall;New Delhi,
c2002 (reprinted 2003).
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版: | Second edition |
主題: | |
Classic Catalogue: | View this record in Classic Catalogue |
物理的記述: | xviii, 457 pages : illustrations ; 25 cm. |
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書誌: | Includes bibliographical references (pages 417-439) and indexes. |
ISBN: | 8120322215 |