Consumer behavior and managerial decision making /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. :
Prentice Hall;New Delhi,
c2002 (reprinted 2003).
|
| Édition: | Second edition |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xviii, 457 pages : illustrations ; 25 cm. |
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| Bibliographie: | Includes bibliographical references (pages 417-439) and indexes. |
| ISBN: | 8120322215 |