Consumer behavior and managerial decision making /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Upper Saddle River, N.J. :
Prentice Hall;New Delhi,
c2002 (reprinted 2003).
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| Edición: | Second edition |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xviii, 457 pages : illustrations ; 25 cm. |
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| Bibliografía: | Includes bibliographical references (pages 417-439) and indexes. |
| ISBN: | 8120322215 |