Consumer behavior and managerial decision making /
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, N.J. :
Prentice Hall;New Delhi,
c2002 (reprinted 2003).
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Ausgabe: | Second edition |
Schlagworte: | |
Classic Catalogue: | View this record in Classic Catalogue |
Beschreibung: | xviii, 457 pages : illustrations ; 25 cm. |
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Bibliographie: | Includes bibliographical references (pages 417-439) and indexes. |
ISBN: | 8120322215 |