Consumer behavior and managerial decision making /
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Upper Saddle River, N.J. :
Prentice Hall;New Delhi,
c2002 (reprinted 2003).
|
| Edició: | Second edition |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripció física: | xviii, 457 pages : illustrations ; 25 cm. |
|---|---|
| Bibliografia: | Includes bibliographical references (pages 417-439) and indexes. |
| ISBN: | 8120322215 |