Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Prentice Hall;New Delhi.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J.: Prentice Hall;New Delhi, 2002.
एमएलए (8वां संस्करण) प्रशस्ति पत्रKardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Prentice Hall;New Delhi, 2002.
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