Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Prentice Hall;New Delhi.
Citación estilo ChicagoKardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J.: Prentice Hall;New Delhi, 2002.
Cita MLAKardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Prentice Hall;New Delhi, 2002.
Warning: These citations may not always be 100% accurate.