Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Prentice Hall;New Delhi.
Lua i Stíl Chicago (17ú heag.)Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J.: Prentice Hall;New Delhi, 2002.
Lua MLA (8ú heag.)Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Prentice Hall;New Delhi, 2002.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.