APA-Zitierstil (7. Ausg.)

Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Prentice Hall;New Delhi.

Chicago-Zitierstil (17. Ausg.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J.: Prentice Hall;New Delhi, 2002.

MLA-Zitierstil (8. Ausg.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Prentice Hall;New Delhi, 2002.