Cita APA (7th ed.)

Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Prentice Hall;New Delhi.

Cita Chicago (17th ed.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J.: Prentice Hall;New Delhi, 2002.

Cita MLA (8th ed.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Prentice Hall;New Delhi, 2002.