Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /

Bibliographic Details
Main Author: Hester, Edward L.
Format: Book
Language:English
Published: New York : Wiley, c1996.
Series:A Wiley small business edition
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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100 1 |a Hester, Edward L.  |9 41432 
245 1 0 |a Successful marketing research :  |b the complete guide to getting and using essential information about your customers and competitors /  |c Edward L. Hester. 
260 |a New York :  |b Wiley,  |c c1996. 
300 |a xv, 240 pages :  |b illustrations ;  |c 24 cm. 
490 1 |a A Wiley small business edition 
504 |a Includes bibliographical references (pages 232-234) and index. 
541 1 |e 7913, 7935 
650 0 |a Marketing research.  |9 41433 
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