Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New York :
Wiley,
c1996.
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| Seri Bilgileri: | A Wiley small business edition
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| Konular: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fiziksel Özellikler: | xv, 240 pages : illustrations ; 24 cm. |
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| Bibliyografya: | Includes bibliographical references (pages 232-234) and index. |
| ISBN: | 0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper) |