Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /

Библиографические подробности
Главный автор: Hester, Edward L.
Формат:
Язык:English
Опубликовано: New York : Wiley, c1996.
Серии:A Wiley small business edition
Предметы:
Classic Catalogue: View this record in Classic Catalogue
Описание
Объем:xv, 240 pages : illustrations ; 24 cm.
Библиография:Includes bibliographical references (pages 232-234) and index.
ISBN:0471123811 (acid-free paper)
0471123803 (pbk. : acid-free paper)