Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
New York :
Wiley,
c1996.
|
| סדרה: | A Wiley small business edition
|
| נושאים: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| תיאור פיזי: | xv, 240 pages : illustrations ; 24 cm. |
|---|---|
| ביבליוגרפיה: | Includes bibliographical references (pages 232-234) and index. |
| ISBN: | 0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper) |