Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Hester, Edward L.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York : Wiley, c1996.
Sraith:A Wiley small business edition
Ábhair:
Classic Catalogue: View this record in Classic Catalogue
Cur síos
Cur síos fisiciúil:xv, 240 pages : illustrations ; 24 cm.
Leabharliosta:Includes bibliographical references (pages 232-234) and index.
ISBN:0471123811 (acid-free paper)
0471123803 (pbk. : acid-free paper)