Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /

Xehetasun bibliografikoak
Egile nagusia: Hester, Edward L.
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York : Wiley, c1996.
Saila:A Wiley small business edition
Gaiak:
Classic Catalogue: View this record in Classic Catalogue
Deskribapena
Deskribapen fisikoa:xv, 240 pages : illustrations ; 24 cm.
Bibliografia:Includes bibliographical references (pages 232-234) and index.
ISBN:0471123811 (acid-free paper)
0471123803 (pbk. : acid-free paper)