Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York :
Wiley,
c1996.
|
| Colección: | A Wiley small business edition
|
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xv, 240 pages : illustrations ; 24 cm. |
|---|---|
| Bibliografía: | Includes bibliographical references (pages 232-234) and index. |
| ISBN: | 0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper) |