Hester, E. L. (1996). Successful marketing research: The complete guide to getting and using essential information about your customers and competitors. Wiley.
Style de citation Chicago (17e éd.)Hester, Edward L. Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors. New York: Wiley, 1996.
Style de citation MLA (8e éd.)Hester, Edward L. Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors. Wiley, 1996.
Attention : ces citations peuvent ne pas être correctes à 100%.