Hester, E. L. (1996). Successful marketing research: The complete guide to getting and using essential information about your customers and competitors. Wiley.
Chicago-Zitierstil (17. Ausg.)Hester, Edward L. Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors. New York: Wiley, 1996.
MLA-Zitierstil (8. Ausg.)Hester, Edward L. Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors. Wiley, 1996.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.