Strategic marketing management /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Hoboken, NJ :
John Wiley,
c2005.
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| Édition: | Fifth edition |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description: | Includes index. |
|---|---|
| Description matérielle: | xii, 356 pages : illustrations ; 23 cm. |
| ISBN: | 9971512939 |