Strategic marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley,
c2005.
|
| Edition: | Fifth edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xii, 356 pages : illustrations ; 23 cm. |
| ISBN: | 9971512939 |