Cita APA

Pride, W. M., Ferrell, O. C., & Piercy, N. (2000). Marketing: Concepts and strategies (Tenth edition (Indian).). India.

Citación estilo Chicago

Pride, William M., O. C. Ferrell, and Nigel Piercy. Marketing: Concepts and Strategies. Tenth edition (Indian). AIPD: India, 2000.

Cita MLA

Pride, William M., et al. Marketing: Concepts and Strategies. Tenth edition (Indian). India, 2000.