Pride, W. M., Ferrell, O. C., & Piercy, N. (2000). Marketing: Concepts and strategies (Tenth edition (Indian).). India.
Lua i Stíl Chicago (17ú heag.)Pride, William M., O. C. Ferrell, agus Nigel Piercy. Marketing: Concepts and Strategies. Tenth edition (Indian). AIPD: India, 2000.
Lua MLA (8ú heag.)Pride, William M., et al. Marketing: Concepts and Strategies. Tenth edition (Indian). India, 2000.
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