Cita APA (7a ed.)

Pride, W. M., Ferrell, O. C., & Piercy, N. (2000). Marketing: Concepts and strategies (Tenth edition (Indian).). India.

Cita Chicago Style (17a ed.)

Pride, William M., O. C. Ferrell, y Nigel Piercy. Marketing: Concepts and Strategies. Tenth edition (Indian). AIPD: India, 2000.

Cita MLA (8a ed.)

Pride, William M., et al. Marketing: Concepts and Strategies. Tenth edition (Indian). India, 2000.