Strategic marketing /

书目详细资料
主要作者:	Cravens, David W.
其他作者:	Piercy, Nigel
格式:	图书
语言:	English
出版:	Boston : McGraw-Hill Irwin, c2003.
版:	Seventh edition
丛编:	McGraw-Hill/Irwin series in marketing
主题:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

由 Cravens, David W.
出版 2006

Publisher description
Table of contents only

图书

由 Cravens, David W.
出版 1997

图书

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