Strategic marketing /

Strategic marketing /

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Bibliografski detalji
Glavni autor:	Cravens, David W.
Daljnji autori:	Piercy, Nigel
Format:	Knjiga
Jezik:	English
Izdano:	Boston : McGraw-Hill Irwin, c2003.
Izdanje:	Seventh edition
Serija:	McGraw-Hill/Irwin series in marketing
Teme:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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