Strategic marketing /

Strategic marketing /

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Détails bibliographiques
Auteur principal:	Cravens, David W.
Autres auteurs:	Piercy, Nigel
Format:	Livre
Langue:	English
Publié:	Boston : McGraw-Hill Irwin, c2003.
Édition:	Seventh edition
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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