Strategic marketing /

Strategic marketing /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2003.
Edition:Seventh edition
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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