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02426nam a2200385 a 4500 |
| 001 |
9203 |
| 003 |
BD-DhAAL |
| 008 |
090408s2003 mauab b 001 0 eng d |
| 999 |
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|c 190
|d 190
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| 010 |
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|a 2002016549
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| 020 |
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|a 0072466650 (student : alk. paper)
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| 020 |
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|a 0071151613 (international : alk. paper)
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| 040 |
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|a DLC
|c DLC
|d DLC
|d BD-DhAAL
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| 050 |
0 |
0 |
|a HF5415.135
|b .C72 2003
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| 082 |
0 |
0 |
|a 658.802
|2 21
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| 100 |
1 |
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|a Cravens, David W.
|9 21052
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| 245 |
1 |
0 |
|a Strategic marketing /
|c David W. Cravens, Nigel F. Piercy.
|
| 250 |
|
|
|a Seventh edition
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| 260 |
|
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|a Boston :
|b McGraw-Hill Irwin,
|c c2003.
|
| 300 |
|
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|a xviii, 843 pages :
|b illustrations, maps ;
|c 24 cm.
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index..
|
| 541 |
1 |
|
|e 9203
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|9 21053
|
| 650 |
|
0 |
|a Marketing
|x Management.
|9 21054
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|9 21055
|
| 700 |
1 |
|
|a Piercy, Nigel.
|9 21056
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| 852 |
|
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|a Ayesha Abed Library
|c General Stacks
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| 942 |
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