Strategic marketing /
| 主要作者: | |
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| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2003.
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| 版: | Seventh edition |
| 叢編: | McGraw-Hill/Irwin series in marketing
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| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | xviii, 843 pages : illustrations, maps ; 24 cm. |
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| 參考書目: | Includes bibliographical references and index.. |
| ISBN: | 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |